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Your shopping guide to boutique dresses online vs. in-store

November 10, 2019

Can you imagine a time where you didn’t make a purchase online? It seems like everything – from cosmetics to electronics and even your transport – can all be bought now with just a click of the mouse. Shopping has evolved to sitting in your pyjamas on the couch, wine glass in hand, as you thumb-scroll through hundreds of products. The best part is, you can do this at 3am or 3pm: online stores like Twosisters the Label are open 24/7.

Why shop online for special occasion dresses?

While some of us may enjoy the crowds and being able to physically touch a product prior to the purchase, there’s no doubt that we all dread that point of sale queue. Let’s not mention that during festive holidays, such as Christmas, it’s next to impossible to find a car spot in the busy carpark. 

There’s no doubt about it: online retail sales are surging. Here’s 5 reasons why shopping online for a special occasion dress is much preferred to shopping in-store:

  1. You have access to a huge range of outfits: Physical stores have limited space and therefore have a high turnaround on clothes. Did you see a dress you liked one afternoon and returned the next day, only to find it gone? That’s because local retailers are quick to make space for only what’s trending. Online stores, such as Twosisters, can showcase a variety of timeless designs that can be worn repeatedly, without taking up space.
  2. Added convenience: As we mentioned before, online stores like Twosisters never close. So, you can shop around the clock. That means yes, even on your lunch break, from your mobile phone or laptop. The best part? You’ll be shopping local by supporting a fellow Aussie.
  3. Discreet shopping: Let’s admit it - pushy floor assistants are one of the reasons why we avoid in-store shopping. When you’ve got your heart set on a dress in your favourite colour but it’s not available, the floor assistant may try to convince you to buy a different colour. With an online boutique like Twosisters, you can sign up to pre-order your favourite dress and in the exact colour you want. No substitution.
  4. You’ll save money: When you’re shopping online, you have a particular piece of clothing in mind. So, when you’re looking for a white maxi formal gown, you won’t be distracted by minis or co-ords: you’ll buy only what you need, thus saving money. 
  5. You can compare outfits immediately: Gone are the days when we’re shopping in-store and we put the first dress we see on hold while we venture into other stores “just in case.” When you shop online, you can have several tabs up simultaneously and compare the best of three dresses (or, you could just buy them all!)

Shop online with Twosisters the Label, Australia’s favourite boutique dress shop

In 2013, Ruby and Pauline (the two sisters behind Twosisters the Label!) envisioned an online fashion boutique store in Australia where it would be easy for women of all bodies and sizes to buy special occasion dresses and outfits. Noticing there was a gap in the market, we worked tirelessly to design and deliver products that were high quality but affordable. 

Since then, we have been providing women all over the world with different styles that allow them to express themselves through their fashion pieces. We believe that it’s not about wearing what’s in trend or the prettiest clothes, but more about wearing what feels comfortable and represents your own individual style.

 “Fashion fades, style is eternal” – Yves Saint Laurent
Just like our clothes, we operate non-traditionally: we don’t have a brick and mortar store or the overheads that come with owning one. This is why we are able to provide you with beautiful outfits that don’t come with the whopping price tag. And, while you might not be able to visit us directly in our office in Adelaide, you can still return an item that you’re not 100% in love with via our express mailing system.

So, when you’ve got an upcoming special occasion, find your perfect outfit (and fit) at Twosisters the Label, Australia’s favourite online clothing boutique.