Rochelle Smith from @justanothermannequin is a full-time content creator with a passion for styling and coastal living.
She found her start in the industry while she was finishing her degree, as she wanted to have a portfolio of content and a profile that would help her to stand out when she was applying for fashion roles. After building her presence on social media throughout her studies and for a few years after that, Rochelle started creating content full time in 2018.
She currently spends her time both in front of and behind the camera lens. She works on every element of a photoshoot, from styling the pieces she wears, to editing the images and directing the shots.
Rochelle’s style mixes effortless beach vibes with chic minimalism, although she confesses that her style is constantly evolving as she challenges herself to mix things up and keep it fresh.
Drawing style and fashion inspiration from Pinterest, she also finds the brands she works with a huge source of creativity.
The ability for her to flex her creative muscle by bringing together all the wonderful outfits and accessories that brands design through styling is what she loves most about her job.
We ask Rochelle to walk us through her top 5 picks from our biggest ever warehouse sale, which is currently LIVE on our website!
The Parker dress is the most flattering dress that I own. I picked this one to wear to my hen’s night. It’s such a sophisticated style, but I can see myself dancing in this all night and having lots of fun!
The Amanda jumpsuit is the perfect piece to wear to the office on a Friday! I would style it with a blazer and pointed heels during the day, but once 5 o’clock hits, I’m slipping into a pair of mules and adding a fun pair of earrings to the outfit. Perfect for after work drinks!
This sweet little dress is perfect for date night! I picked the sage because it’s such a fun colour, but the beautiful lace gives the dress such a romantic and whimsical feel.
This is my favourite of my 5 picks! I would wear this dress to a long lunch with my girlfriends. The high neckline and backless detail make this dress breathtakingly beautiful. The A-line skirt is also so flattering, and it means that I can eat as much as I want without worrying that the dress will get too tight!
I’m at that age where a lot of my friends are getting engaged and I think the Ashley set would be perfect for a garden party. This sweet little set would honestly be perfect to wear to an engagement party or a similar event.